While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples. Not only does this save time on our end, but we can provide better output for our audience as well.
But let me take a step back and first share what prompted us to move to an intelligent content process…
