2015 marks a new golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. This means launching or doubling down on podcasting as a viable content distribution channel. In fact, with 66% of B2B content marketers dissatisfied with results, I consider it a content marketing game changer. Here’s why:
Marketing’s New Golden Age
There is a compelling McKinsey report called ‘The dawn of marketing’s new Golden age’ that addresses five over arching trends in marketing that I feel are bringing about a new frontier in content marketing—Science, Substance, Story, Speed, and Simplicity. Essentially, these five trends make a logical case for why marketers need to keep things simple to succeed…
