Last year’s The Lego Movie was a box-office hit. It was also a “100-minute toy commercial” and an “awesome piece of content marketing” for the privately held company that manufactures the colorful plastic bricks.
Content marketing, as The Lego Movie illustrates, is not “just about blogging,” said Kevin Mullett, director of visibility and social media for MarketSnare. Content marketing today is everywhere—just check out the products and services featured in HGTV programs, he added. And content marketing has been around for more than 100 years, harkening back to the magazine for farmers Deere & Co. began producing in 1895…
