Content marketing is about attracting attention.
Then it’s about turning that into engagement and converting that into leads and customers. The ultimate goal is to create such loyal fans and advocates that they rave about you online and offline. That’s when the real magic happens. You only have to look at Apple that has its customers waiting in lines for 48 hours to get their latest phones to understand that fan power.
But that goal of attracting traffic and attention is getting harder.
What has made the challenge of getting noticed in a noisy world so much harder? Why is it that a 200 word blog post just doesn’t cut it anymore?…
Content Marketing Tips: 11 Types of Content That People Love To Share
