Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.
My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy. Simplifying the process will help you pinpoint what you don’t know and what you can improve.
Tip: Open up a note-taking application and create action steps as you read through this post. Also set a time next week to reread this post or discuss with your team. The end of the year is coming quick and this could jumpstart your strategy planning for next quarter.
Content Marketing Pillar #1: Build a strategy.
A strategy is a plan for allocating time, people, and resources to accomplish a goal. Let that definition soak in. Notice that a strategy focuses on time, people, and resources first. We aren’t talking about tactics yet. We want to make sure that the right people show up, do the right stuff, in the most efficient way possible.
You should be skeptical of any content marketing tactic that isn’t consistent with a clear strategy.
