We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. This has massive implication for everyone in sales and marketing.
And I often talk about how marketing has been impacted by all this. But the sales process is also now longer and more complex.
Consumers are more informed and have higher expectations. Selling has become more costly and collaborative. So what can those in sales and marketing do to drive sales success in today’s challenging environment?…
