A good introduction hooks a reader’s interest. The content of a blog post keeps them interested as you present the information or entertainment they came for. Most bloggers are focusing very much on these two specific parts of the whole, and they are leaving one out: the conclusion. Since it is ending the blog post, it is easy to discount how important that conclusion really is.
When you are trying to create the ultimate content, it is crucial that you get the sign off right. It might not be what is keeping the reader engrossed, but it may very well be the line that gets them to subscribe to your blog, share your content, or leave a comment.
If you want to take your blog posts to the final (and ultimate) level, it is time to invest a bit of energy into the ending, as well as the beginning. Here are some simple tips you can implement now.
Write the Conclusion First
Quite often you will spend a lot of time on your blog post, and so when it comes to the conclusion you are so burnt out that you just want to end it. Or you have a specific word count you are aiming for, such as to fit the guidelines of a guest post, and you don’t have the room to say more than the bare minimum.
Writing the conclusion first avoids both of these issues. It also keeps you focused from beginning to end, as you already have your final notes completed. You have to follow through with the content to make sure those last thoughts cover what you had to say.
