A recent study shows that content marketing and email marketing have emerged as two of the most effective lead generation tactics — while social media is getting left in the dust.
Effective doesn’t necessarily mean easy, though. While email marketing is relatively straightforward, marketers feel the time and resources needed to make content marketing work make it the most difficult tactic to execute.
Ascend2’s Lead Generation Strategy Research Report asked 375 marketing, sales and business professionals about the tactics they use to generate demand from their increasingly sophisticated audience. It highlights interesting trends about the lead generation strategies they use and the challenges they run into.
What marketing tactics work?
Paid search and online ads don’t work well but, in addition to email and content marketing, the survey shows that company websites and SEO hold their weight.
Content Marketing Effective for Lead Gen But Most Difficult Tactic to Execute [Study]
