At Social Boom 2012, we heard Gary Vaynerchuck talk about the speed at which content is now being created. The world is creating more content every 72 hours than we previously did in spans of hundreds of years! Hard to believe!
What does that mean for us? It means that our target audience is being bombarded by content on a daily basis — Instagram photos, links to blogs on Twitter, Facebook posts and inspirational messages. If we are going to use content marketing effectively, we need to BE SEEN!
The Content Marketing Institute released a report last year that claimed that 90 percent of organizations now use some form of content marketing to reach their audiences. If you’ve been reading this blog for any length of time, none of this will come as a surprise. You already know that content marketing and well-optimized SEO copy are critical to maintaining a presence online.
But sometimes, it’s easy to get lost in the details. It’s easy to forget why you should prioritize content in the first place.
Content Marketing Cheat Sheet: How SEO Copy Can Increase Your Visibility & Sales
