You’ve hammered out all the details of your content marketing strategy. The T’s are crossed and the I’s dotted. You’re certain the results are going to be spectacular and you’ll be able to prove it with undeniable metrics. It’s all set and you’re ready to rock… except for one thing: You need approval from the executive team.
Not only that, but you also need them to both bankroll the campaign and commit time to lend their voices to it.
Uh-oh. It just got real: Convincing executives to give up time and money eclipses “daunting”; it’s often petrifying…
Content Marketing and Reluctant Executives: How to Get Buy-In… and Participation!
