Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they’re about to. Financing was led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs. The platform offers marketers a new approach to data-driven content marketing by optimizing the return on content initiatives. Its content marketing and distribution platform uses advanced text-mining technology and a data layer to help both publishers and brands find the audiences most likely to drive real business results.
(Disclosure: I have no financial relationship with Keywee. I’ve only seen a demo of their solution one time in December. As the VP of Audience for Relevance it’s my job to stay abreast of and report on new content promotion news, trends, insights and technology.)…
Content Marketing and Distribution Gets Big Data and Machine Learning Facelift
