The concept of content marketing has been getting a lot of attention over the last couple of years. It’s not really new, but it’s newfound fame is definitely making it seem like the flavor of the month. The truth is, though, that every company should have a content marketing program, it’s just a matter of figuring out how big it should be and what you should be doing with it.
For small businesses, content marketing may feel like something unattainable. If you own or run a small business, you may feel like you don’t have the time, money or knowledge to put together a successful program. But you do, you can and you should – you just need a little guidance.
For a small business, you should have three pieces of content on hand, whether you have a “content marketing” program or not. The pieces can provide your voice as that of trusted advisor to your customers and clients and can make the difference when prospects are weighing their options between you and your competition. This list takes it for granted (probably a wrong assumption,) that you have a strong website that you can build your distribution program off of.
Content Marketing: 3 Basic Pieces Of Content Every Small Business Should Provided
