I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever writing much. But, ok – being a writer certainly does not hurt your content marketing.
What really kind of shocked me was the mixing up of “content creation” and “content marketing” in the above mentioned article. While it might be helpful to know how to create good content for content marketing, this certainly does not make you a content marketer…
