Native advertising might have a new obstacle to overcome if marketing experts are right about an emerging trend: content blindness. According to experts speaking on a panel at 4A’s Transformation Conference, the content marketing strategy for native is following the same pattern of behaviors as banner advertising.
Banners, those experts explain, were initially very successful in generating returns—and they proliferated on the Internet. As that happened, though, consumers started to ignore their presence, decreasing the banners’ impact…
Consumers Turn a Blind Eye to a Generic Content Marketing Strategy
