If you think email marketing as a tool is a worn out concept, give it a second chance! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. Marketing with email is constantly evolving through the use of fresh techniques and strategies to improve its effectiveness. Read on to find some helpful hints to get your campaign off the ground.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”
Steer clear of renting or purchasing lists to pad your e-mail marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically…
