Image credit: GORE-TEX® Products | Flickr
It’s easy to be down about conferences. Travel is exhausting and expensive and, after you’ve been to a few conferences, they can be awfully repetitive. Unless you’re in the bar or catering business, it can be difficult to see the return on investment.
Because all that is true conferences are frequently overlooked for their marketing potential. Done right, they can be marketing gold, especially for startups. Here are a few tips on how to view, and use, conferences and conventions to build brand awareness and customer base through marketing…
