Email marketing in SaaS is a hard thing to figure out. What emails do you need to send? When and how often do you need to send them? What should the email subject say? How do you avoid getting into spam? How do you make people open and read the emails?
It’s been four years since we’ve added our first email follow-up to Jitbit Helpdesk. We’ve kept working on them ever since. In this guide, I want to share everything we know about SaaS email follow-ups. You will also find specific examples you can steal for your app right away…
