The power of collaboration shouldn’t be underestimated within online marketing.
Too often we get caught up in the vertical-versus-vertical battle, especially when it comes to promoting our own abilities, results, and services. The reality is the more we work together, the better we all do.
There is a natural symbiosis across all online marketing disciplines. The reason for this is simple: the basic goal of all online marketing is improved visibility and awareness. And the more you drive visibility and awareness to your marketing efforts, the better all other online marketing activities perform. Rand Fishkin calls this the marketing flywheel.
Complementary Marketing: The Intersection of SEO and Content Marketing
