Picture this: You’ve just hit the send button on a new email campaign for your business. You’ve got killer content, a great call to action and an attention-grabbing subject line… or so you think. As you watch your analytics, it becomes clear that your email isn’t getting the results you want.
What went wrong?
Whether your open rates are suffering or you’re not getting enough click-throughs, there are lots of common email marketing mistakes that even experienced marketers make. The good news is that they can be easily fixed to increase engagement.
The mistake: Your content is too self-promotional.
If you send an email announcing your new software update, who cares? But if you send an email announcing that it’s possible to cut video upload time in half because of your software update, people will pay attention. It’s all about showing the value of your services while promoting your business.
So, how can you do both?
The solution: First, identify your audience’s biggest problems. Let’s say you work with a recruiting agency. Your subscribers need resume help, so why not give them a checklist to help them fix common resume faux pas? Brainstorm content ideas based on real problems your customers are having, then show how your services can fix them. From there, you can create an editorial calendar for your email campaign that will help create focused, useful emails.
Common Email Marketing Mistakes: Why Your Emails Aren’t Getting Results
