Color influences our attitudes, emotions, and definitely our decisions in purchases. Making the right decision on which colors will be used in your marketing campaigns and your website will greatly impact your business. Pick the right colors and you will see high conversions and increase of revenue, pick the wrong colors and you might be standing in the Sahara desert, alone and miserable.
Some people are indecisive about which color to use. Don’t be afraid to use it, and at the same time don’t abuse it. Yes, there are people who will paint each wall in their home a different color. Trust me, it is not a pretty sight. I once had an overwhelming experience as a sale representative. I met a young and incredible couple. Once I sold them on the product I was selling, they let me into their bright and colorful home. Everywhere I looked I was surrounded by a different color. It was too much, too much I say! It was like a rainbow had exploded into their home. I wanted to run, but I could not, not until they signed the contract. Afterward the deal was closed, I ran out of there a fast as I could…
Color Is Critical In Marketing