Etiquette may seem a tad old-fashioned, but it’s never been more important now people are allowing big brands directly into their homes and lives via social media.
Whether you look after an official brand social media account or use a personal account to broadcast professional information, it’s important to get it right. Execute it correctly and people will support you and your brand and share their love with others. Get it wrong and it could have a detrimental effect.
However, it’s super important to have a presence. CEOs who are active on social media, for example, are graded more highly on leadership attributes than those who don’t have a presence. They are seen as being good communicators, accessible, inspiring and technologically savvy.
Here are seven rules to ensure you’re not ‘that guy’ on social media…
