Ah…Copy.
Bittersweet, it’s the life-blood of any landing page and ought to be tested often.
One of the best things about any copy test is that they are easy to run. Before you get the pitchforks — I’m not saying writing copy is easy, because it is, in fact, very hard.
What I am saying is that testing copy as an element on your homepage is one of the simplest tests you can run that will actually move the needle.
You could have the best offer, but if you can’t articulate it in a way that’s convincing and easy to consume, your prospect will not convert.
More often than not you are too close to your own copy efforts. Before you begin to change all of the copy on your site, grab some qualitative insights (user surveys, eye tracking, etc…) to give you more direction…
[Checklist] 5 Copywriting Elements to Test On Your Landing Page
