Don’t propose on the first date.
In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’
As in personal relationships, online, you have to let visitors get to know you first. You have to make them see that you have what they’re looking for and that you’re trustworthy before you ask them to take the big leap with you.
A lot of websites, however, seem to operate under the assumption that all visitors are ready to buy. Let’s look at how you’re doing your business more harm than good by focusing too much on the bottom of the sales funnel, and what you should be doing instead…
