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Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. This story was originally published on igorbeuker.com Remember the CMOs…
Behind every great piece of content marketing is a great content team. That should be obvious, but for all the emphasis brands are placing on content marketing, surprisingly little is…
Understanding the Internet of Things and Mobile Marketing Receiving email messages from friends and family is incredibly common, but soon we may be receiving messages from our fridges and toothbrushes.…
I just got back from an epic almost-5-week speaking tour which took me to two countries, eight cities and had me hopping on and off a total of sixteen planes from…
You've just published a post - now what? Sit back and relax? Margherita? Wrong! It's time to promote your content so others can find out about it. But where?…
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To sell something, you have to convince a buyer that…
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement. For instance, did you…
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than…
The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. It's one thing to follow rules and best…
Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was…
In a long-ago golden age, all a writer had to do was write; he churned out pages, presented them to an editor, and let others worry about promotion and advertising.…
Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google…