The History and Evolution of Mobile Advertising
Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released…
Online Advertising
How Thrives Themes Uses Facebook Ads To Make 9 Dollars For Every 1 Spent
What would it mean for your business if you could spend $1 and make back $9? Too good to be true? A pipe-dream? These are the results we have been…
We Analyzed 7,712 Twitter Ads And Here’s What We Learned
Making a Twitter ad doesn’t look too difficult. Come up with 140 characters, add an image, and BAM! You’ve got yourself an ad. But once you start to drill down…
How To Grow Online Market Share Without Increasing Your PPC Budget
What's the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Pay-per-click advertising is all about buying…
Facebook Ads: A Beginners Guide To Advertising On Facebook
Are you considering using Facebook Ads to build your business? Wondering which types of ads will work best for you? WebPage FX share the different types of Facebook Ads and…
31 opinions on the future of programmatic advertising
Yesterday was Econsultancy's inaugural Creative Programmatic conference. I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day. Comments come…
Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?
Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe…
3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission
In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated…
The Science Behind Successful Facebook Ads [Free Ebook]
Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for…
Has Programmatic Advertising killed creativity in marketing?
Programmatic advertising is currently one of the most talked about channels in digital marketing. Econsultancy founder Ashley Friedlein mentioned it several times while discussing histop digital trends for 2016. It…
Social Media Tools: What Are Facebook Lead Ads?
It has been over a decade since Facebook burst on the scene. Over the years, it has gone through countless changes. One of the most exciting changes were the additional…
5 Facebook Ads Tools that Will Make Your Life Easier
Facebook Ads are tough. There’s a lot of balls in the air, metaphorically speaking, that all need to come together for a happy ending (easy, now). You’ve got the overall…