Marketing
The biggest problem most businesses have is getting more customers. Business owners believe that if they could just find that one magic growth tactic, their business would be set. Unfortunately, the…
It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more…
As the era of the cold calling salesman ends, inbound marketing has started to become more and more important. credit: getty images As the era of the cold calling salesman…
image credit: shutterstock Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment.…
Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly…
The formula to making your message shareable by journalists and customers alike. credit: getty images One of my party tricks as a professional speaker is to ask the audience, "When…
Are you considering marketing your business on Instagram? Want to know how to create better images that help you to stand out? With Instagram recently launching dedicated profiles for business,…
20 pop-up examples and 8 huge findings reveal how to create your own successful pop-up with List Builder. There’s no fancy way of saying this, so I’ll just say it:…
It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing the…
image credit: shutterstock Messaging is about to transform marketing -- but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take…
Does what you share on social media provide value to your followers? Or are you wasting time and maybe even damaging your online reputation? If the posts you share are…
The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a…