Marketing
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a…
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over…
Salesforce Research approached their 2016 State of Marketing Report to discover insights on the strategies and tactics of high-performing marketing teams that are proving to be most successful. The results…
Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease.…
As a marketer, you’re drowning in data. With dashboards tracking everything from web traffic to email list growth, you probably feel overloaded with information. Every time a customer sneezes, you…
Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search? This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and…
With constantly emerging new marketing platforms and customer acquisition channels, it’s hard for many retailers to keep their heads above water when it comes to getting in front of new…
It takes only seconds to send a tweet. Ironically, however, sometimes those same tweets can take a lifetime to forget. Over the years we’ve seen our fair share of social media…
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. To marketers, logged-in users are the online equivalents of gold.…
I fell in the shower the other day. Not exactly a proud moment. Don’t worry; I’m ok – minus a few bruises, including my ego, of course. But the fall…
You’ve just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much…
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested…