Landing Pages
Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. Blah. Base your optimization strategy on customer feedback. Blah. All of those statements are true. But they sound boring…
Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we…
All right, so you launched your most recent marketing campaign, promoted it with an eagerness you didn’t know you had, and juuuust as you’re unwrapping your celebratory Snickers bar at…
If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you…
Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content. I recently wrote…
So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting.…
Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker. You thought that person understood what you said,…
Image source. When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the…
It can be difficult to convince someone to sign up for a service based on a landing page alone. That’s why marketers tend to focus on using content like ebooks,…
40% of web users will leave a page if it takes more than three seconds to load. But they’re not just waiting for a page to load — they’re waiting…
Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many…
Does your website suffer from a high bounce rate? Is your website copy not inspiring visitors to convert? Driving traffic to your site is just one part of a successful…