Landing Pages
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs. I recently learned some neuroscience tips at a…
Do you use landing pages to generate leads for specific campaigns? Want to know how to optimise them to maximise conversions? According to HubSpot companies with 30 or more landing…
A couple weeks ago we announced a contest on our blog. It wasn’t the type of contest where the winner just gets an iPad. Nope, not here. The winner would…
What is the first thing visitors notice when they come to your website? If you’re being deliberate about how you direct people to your site, it’s going to be a…
Autoplay video seems to be growing in popularity, despite unanimously being seen as a real pain in the butt. We’ve all scrambled red-faced for the mute button at one time…
Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. Gone are the days when a mobile strategy…
Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a…
One stock photo actor pretends to explain landing pages to another. Image source. Have you ever tried explaining to a non-marketer what a landing page is? If you haven’t, expect…
Landing pages are the backbone of online lead generation. Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing…
For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They’re a chance to build your brand and cultivate your identity…
Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day…
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few…