Influencer Marketing

Pitching an influencer can be soul-crushing. After sending a highly-targeted pitch, you can spend the next few days wondering whether or not your email was even opened, and in all…

Ten years ago, if you had told me there would be these things called selfies in the future, and that common, everyday people would be using these selfies to, among…

This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.” At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a…

“Influence” has taken on a new meaning in the PR and advertising industries. Prior to social media, having influence meant writing scholarly articles on a subject or being the go-to expert…

If you have ever seen a space shuttle launch–and let’s pause for a moment of silence for NASA’s funding—you remember how small the shuttle itself looks on the launch pad.…

Here's why one of the social media marketing community's top pros thinks Influencers have to be part of your 2016 marketing mix. image: Getty Images As part of our year-end,…

Last week’s webinar, sponsored by LittleBird, was a “chapter two” of our conversations in the past six weeks about Influencer Marketing, a concept that has been around since people first…

Would you like influential people to help promote and build your business? Want to know the best ways to find appropriate influencers and build relationships with them? For those not…

You know that interviews are one of the fastest, easiest ways to create content that your audience loves. They also build valuable marketing connections. Moreover, interviews with influential thought leaders…

As I continue to work out a plan for 2016, I see building influence as a huge need and goal for 2016. Here are some areas I am focusing on…