The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.…
Influencer Marketing
Video Content Creation Is The Future Of Influencer Marketing
We’ve all been there. We log into our Facebook and Instagram accounts planning to scroll through our feeds for just a few minutes, and then all of a sudden an hour…
How to Scale Your Influencer Marketing Strategy
Today consumers are researching on their own and heavily reliant on friends to inform their buying decisions. Companies looking to position their products or services with an influencer marketing strategy…
What Is Influencer Marketing? Definitions, Examples, and Resources
Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content…
5 WordPress Plugins to Make Influencer Life Easier
Influencer Marketing has opened up a whole new revenue stream for online influencers. Creating awesome content while working with brands takes time. Shaving a few minutes here and there can…
How a GREAT Marketer Befriends an Influencer
Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed…
Craft Beer & Influencer Marketing: Surprisingly Similar
What do craft beer and influencer marketing have in common? A whole lot, if you look closely. In the early days of our nation’s founding, there were thousands of micro-breweries…
Influencer Marketing: Drafting the Perfect Outreach Email
The role of marketing and advertising has changed from the simple days of simply broadcasting the same message over and over on Facebook. In fact, millennials – the most popular…
9 Tools for More Organized Influencer Research
My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a…
Learn How to Create a More Effective Influencer Marketing Strategy
“Who is more influential to you than the people closest that you respect and trust?”– Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to…
The Best Influencer Marketing Platforms For Content Promotion
Influencer marketing is a new trend of the era, where you hire, inspire or pay potential consumers to campaign for you, instead of addressing a huge number of common buyers.…
Influencer Marketing: It’s all about the audience
Content marketers new to media relations are under pressure to get influencer marketing right first time. As a flurry of ‘best practice’ posts hit the web, one thing seems to…