Influencer Marketing
People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for,…
How do you earn respect, stand out, and get noticed in noisy social-media circles? Take a cue from the Web's biggest influencers. Influencers are among the most magical, powerful creatures…
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no…
Customers’ opinions have long served as powerful marketing tools, but the implementation of social media platforms has expanded the reach of the customer’s voice. In fact, the success of today’s…
Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field…
Most of people think that influencer marketing is something related to the promotional part of the digital marketing world. However, the key idea behind using influencer marketing efficiently in your…
The following is a guest post by Lauren Jung. Lauren is the co-founder ofTheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.…
In today’s digitally saturated world, it has become nearly impossible for consumers to escape the constant chorus of brands vying for attention and “engagement,” so many people are tuning out.…
Over the last few years, influencer marketing has finally started to pick up among larger brands like Calvin Klein, Nike and Gap. But for small-to-medium e-commerce companies, most have yet…
Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed…
Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond…
At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content…