Why Marketers Need to Rethink Influencer Targeting
Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those…
Influencer Marketing
3 Examples of How Partnering with Influencers on Content Creates a Winning Combination
“Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers…
Four Ways You Haven’t Considered Working with Influencers – But Should
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing. This…
How to Balance Ethics and Reality in Influencer Marketing
Image via BigStockPhoto.com The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to…
5 Brands Who Rock Influencer Marketing [INFOGRAPHIC]
At GroupHigh, we advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these “spark notes” case studies on brands who are rocking…
How Emotion Influences Buying Behavior [INFOGRAPHICS]
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only…
Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy
“It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us.” David Beebe in an interview for Contently…
The 4 Other Reasons Brands Should Do Influencer Marketing
There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have…
6 Simple Ways to Tap Into the Power of Influencer Marketing
Did you know that just 3% of people generate 90% of the impact online? Considering this alarming statistic, it should come as no surprise that leveraging the power of this…
5 Ways to Improve Your Influencer Marketing
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns.…
Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry
Influencer marketing has tons of room for creativity, which makes it one of the most unique forms of marketing today. Brands that employ influencers strategically can knock their campaigns right…
Influencer Marketing: The New Black
Everyone loves being a part of the “Next Big Thing”. Whether it’s the newest, sleekest iPhone to replace the new one you purchased only 10 months back, “going green”, or…