Influencer Marketing
Why influencer marketing should be in your marketing mix Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content…
This post was originally published on the Twitter Small Business Blog. Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are…
The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere. Some…
image credit: shutterstock When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks…
Does your company work with influencers? Want to incorporate influencers into your marketing? To discover what you need to know about influencer marketing, I interview Lee Odden. More About This…
It Takes A Fulcrum! I was not much of a student in high school. There are very few things that I learned that I still use today, but I do…
I’ve read many views recently that have debated the value of paying an influencer. One popular opinion is that once you've paid for an influencer to promote your product, you then…
Every minute of every day, people send over 347,000 new tweets on Twitter, post almost 50,000 photos to Instagram, upload 300+ hours of video to YouTube and share over 31…
One of the biggest mistakes we make with online marketing is relying on a single traffic source… Where does all your website traffic come from? Social media, search engines, ad…
What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go…
What the Influencer Marketing “Whistleblowers” Got Right (Sort Of) You’ve probably come across a few articles lately about an anonymous marketing exec who claims to blow the lid off the…
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity…