Email Marketing
Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found…
Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this…
During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each…
Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written…
Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But…
As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of…
If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure…
Have you ever received an email that you had to read several times to understand its meaning? And, even then, you still weren’t sure what the heck it was about?…
Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program. Email…
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales.…
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A…
The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all…