Email Marketing
In today’s digital landscape, businesses, websites and analytics firms are inundated with data. The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business…
The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases. Meanwhile the number of companies stating that they are ‘very’…
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another…
For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just…
What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the…
When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or…
So you’ve got your eCommerce store up and running, you’re making sales, things are looking good. But you’re not content to just let your business sit, no matter how profitable…
Here’s why segmented emails and landing pages are conversion soul mates. Image by Kelly Keeton via Flickr. Conversion rate optimizers make landing pages. Email marketers send emails. The problem, however,…
Here’s why segmented emails and landing pages are conversion soul mates. Image by Kelly Keeton via Flickr. Conversion rate optimizers make landing pages. Email marketers send emails. The problem, however,…
Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal…
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that…
There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a…