26 Email Marketing Tips from the World’s Smartest Companies
There are countless elements that can make or break an email. Layout, readability, buttons, and minor psychological tricks are but a few things you need to keep in mind when…
Email Marketing
How to Plan an Email Marketing Launch
You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood…
The State of Email Marketing Mergers and Acquisitions
The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? The first mergers and acquisitions wave of the relatively…
4 reasons why email marketing is an asset for all small businesses
IMAGE: MASHABLE COMPOSITE/ CHRISTOPHER MINESES This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Marketing has come…
Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order
It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the…
An Introduction to Schema.org Markup for Emails
If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've…
How to Create a Sustainable and Engaging Email Newsletter
Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat…
How You Can Build an Email Marketing List as Quickly as Possible
According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a…
Why No One is Reading Your Emails on Mobile
Optimize your emails and help Keanu turn that frown upside down! Did you know that almost 66% of all emails are now opened on a mobile device? A statistic all…
5 Tips to Drastically Improve Your Email Marketing
Email marketing provides a huge opportunity for business growth when done correctly, so I wanted to put together a list of tips that you can easily adapt to your strategy.…
How Age, Gender, and Education Can Affect Your Email Marketing
Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on…