Email Marketing
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss the implications of Twitter’s CEO…
You’ve composed your email’s message. You’ve formatted its design. And, finally, you’ve pressed the ‘send’ button. So where’s all your traffic? Why aren’t people opening your message, and why aren’t…
If you want to drive more users to your site, email marketing is key. Columnist Andrew King offers up several email marketing tips and ideas for your blog. Some…
Did you know the average person sends 41 emails per day at work? Normally, when you're doing something that often, you try to make sure that you're actually doing it right. But…
We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson. Email allowed us to seamlessly send electronic communications…
If there is one thing marketers enjoy, it is getting more money back than they paid out. In fact, that is pretty much the job description. In a new study…
It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never…
Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about…
Being a successful online marketer is all about growing your email list. Columnist Neil Patel shares these techniques for getting more email leads. Email is the clear leader of the…
When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics…
Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. The effectiveness of email marketing as a growth…
Recently, someone sent me a blog post that helped them get to inbox zero -- for good. "It takes about 15 minutes to set up, but might change how you work with email…