Email Marketing
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the forwards generated…
Are you struggling to get your marketing emails through your recipients’ spam filters? Want some tips to avoid them and get more people reading your emails? So you’ve taken time…
One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very…
The rise in email volume has created a challenge for marketers. As subscribers become more selective, marketers have to create an experience and deliver quality to ensure continued email opens…
You’ve come to this blog looking for a straight answer. And yes, wouldn’t it be awesome if I could tell you that by sending your email at noon on Wednesdays…
Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to…
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect…
I write a ton of emails. Mostly for my Clients to sell stuff. Maybe you do, too. Not to boast, but I’ve been told I’m really good at it. However,…
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world. In…
Is your email subscription list in decline? Are you worried about the dwindling effectiveness of your email marketing campaigns? It’s time to act! After all, email marketing databases degrade by…
Image credit: Shutterstock To come up with four communication methods to PR your business in the GCC is an interesting proposition. What does PR mean anyway these days? I don’t…
Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared…