Email Marketing
As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well -- or don't know at…
“It’s obvious email marketing is dead.” “The days when AOL advertised ‘You’ve got mail!’ are long over.” It’s hard to argue that receiving email is now often met with a…
There aren’t many canonical examples of great email marketing, but CD Babyfounder Derek Sivers is responsible for one. Years before it was trendy to create kooky transactional emails, Sivers decidedthat…
"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that…
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent approximately 19 percent of the…
Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing channel that we have available…
What percentage of recipients open your marketing emails? Want to craft subject lines that encourage more people to open them? The guys at Contact Monkey have crunched some numbers and…
An extremely effective guerilla marketing technique to build a pre-launch email list for your startup using Slideshare, promoted tweets and Mailchimp. Two weeks ago I announced my new startup studio,…
Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report…
I was sitting in a meeting with the mayor of Washington, D.C. alongside my friend. We had been invited to speak with him as a result of our involvement in…
As a marketer, sending promotional emails is probably a common revenue generating tactic in your marketing toolkit. How often you send emails can have a significant effect on your company…
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Marketers love email marketing. And marketers love Instagram. But very rarely do they…