How to Put Your Email Marketing Funnel on Steroids, with Pat Flynn
Pat Flynn of Smart Passive Income joins host Chris Ducker on Youpreneur.FM again to talk about the biggest shift he’s made so far in 2015, the most important part of…
Email Marketing
Beyond Event Tracking: How to Insert Dynamic Content in Your Emails
For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages, cities, etc. – for years,…
4 Common Email Marketing Misconceptions . . . Demystified
image credit: Shutterstock Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of…
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. It’s right there,…
Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business
image credit: Alexey Boldin | Shutterstock In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive? To me,…
How to Use Google Analytics to Create an AWesome Welcome Email
You can deliver a wealth of value to your new subscribers in your welcome email without reinventing the wheel. How? With Google Analytics! If you’re not using Google Analytics to…
5 Christmas Email Marketing Ideas For eCommerce Stores
With only 7 weeks left to go, the Christmas season is just starting to ramp up, so now is the time to plan your email marketing. Remember that email click…
SEO and Email Marketing in 4D
While many people may think of them as two separate elements, your SEO and email marketing can each work to enhance the other. While they may indeed be disparate concepts,…
Creating Your Email Marketing Strategy for the 2015 Holiday Shopping Season [Infographic]
The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert…
10 Tips For A Very Merry Email Marketing Holiday Season
With the holiday season upon us, it's time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email…
4 Ways to Optimize Email for Your Buyers
The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this? The good news is…
How to Write a Heroically Effective Email Autoresponder Series
Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks…