Email Marketing

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For email marketers, the inbox is a battlefield. Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different…

We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state…

Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a…

Don't just throw away perfectly reusable email content. Columnist Daniel Faggella outlines some ways to help you create a compelling email campaign without the fuss.   Since 1970, the recycle…

If you turn your Econ 101 textbook to the first page, you’ll find a definition of homo economicus: the economic man. It’s an old-school way to understand why people make…

You know what might really help your email outreach? Making all the people who give you their email addresses indicate a second time that they actually, really, genuinely want to…

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized…

In 2014, the team was sitting in a coffee shop cranking out work on our lead generation service InspireBeats. “Hey, I think that dude’s prospecting on LinkedIn!” Our business development…

I sent an email to over 3,000 people. Of the 749 people who opened it, not a single one clicked through. …That was the wake-up call. I opened up our reports…

Have you been tempted by one of those emails offering you thousands of email contacts for a relatively small investment? If an email marketing company sends you an unsolicited email…