Email Marketing

Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email…

This is a guest post by John McIntyre. John is the founder of ReEngager, an agency that helps ecommerce stores increase total sales by 15-30% with email marketing. Email marketing…

Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers' attention in 2015.   The most venerable discipline in online marketing, email, continued to…

What's ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing.  …

This infographic illustrates the current state of email marketing based on a major research study between Smart Insights and Get Response, in which they surveyed 1800+ email marketers from a range…

When subscribers want to break up with you, it hurts. At one point, they made an effort to sign up for your email, but now they’re unsubscribing, moving on to…

Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down,…

You have no more excuses: It's time to get your email marketing in shape! Columnist Paul Ford offers five ways to pump up your email campaign.   We’re now well…

Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently. For each of these posts we asked a panel of experts for their views, and while…

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016. I asked several experts to suggest the trends that will…

Creating great content isn’t enough. Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing. Pop quiz: What is the real purpose of any marketing?…