Email Marketing
Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives. With over one billion social media users,…
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016.…
More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.…
The journey of an email marketer towards successful email campaigns is quite bumpy. The misery of dealing with multiple email clients, the need for responsive emails for smartphones, and the…
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many…
Managing your email inbox can feel like playing a never-ending game of whack-a-mole. Just when you think you've gotten to inbox zero and start doing your little victory dance ...…
Does your email open rate disappoint you? Are you looking for ways to improve? These days, blogs are placing a spotlight on email marketing by converting traffic received into subscribers. This…
When we first started iDoneThis, we knew nothing about growing our subscriber base. We had no money, either. We decided just to write a few blog posts here and there…
An interview with Lucas Chevillard of Airbnb. We strive to find the people in our industry who have something worth sharing. We’re curious about email because we believe it’s the…
This post appeared originally on the New York Observer in November 2014. In May 2009, I sent an email to a friend. I’d been posting book recommendations on my website for…
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form…
Building a solid email prospecting strategy is critical. It’s how you turn your lead into a customer. But don’t leave your email efforts at the door once you make the…