Email Marketing
I used to hate email. Despite its necessity, I was keenly aware that every typo, forgotten attachment, or misinterpreted comment could harm my reputation and relationships. So I decided to…
I met a woman at a networking event last year. I’ll call her Nicki. Nicki and I chatted for a few minutes, and she struck me as smart and motivated.…
Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially…
Email marketing is raw power. It has a higher ROI than any other digital channel, and its power is only increasing as mobile users rely on their mobile devices to…
With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their…
Your email subscribers are one of the most valuable assets your business has. It pays to be good to them. We say that a lot, but what are some concrete ways…
I’ll start this post with a warning. This is part 1 & 2 of a whopping 10,000+ word guide to eCommerce email marketing. Before you continue, bookmark this page now…
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing…
Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this…
Email marketing is said to generate 50% more sales when compared to other marketing techniques, and has a conversion rate higher than most social media platforms. Even though we live…
Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still…
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. The report was based on data…