How to Get Better at Conversion Copywriting in 2014 – Tips From the Trenches
I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries. In this article I’ll give…
Copywriting
How Would You Like 54,975 People Sharing Your Content & Products Every Week?
The culture of social media is a marketers dream. But ironically not every company who becomes active on the social media platform see results. What if you could see 54,975…
How To Get People To (Actually) Read Your Content
How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your…
How to Write a Blog Post in 10 Simple Steps
Writing blog posts used to be one of my most dreaded tasks, but recently I am dreading it less, sometimes I actually like it! Ever since I spelled out the steps…
5 Quick and Easy Ways to Find New Content Ideas For Your Blog
Do you sometimes sit at a blank screen trying to think of good blog ideas, or feel like you're writing about the same thing over and over again? Keeping blog…
Ten Ways to be a Mythic Content Whisperer
Every customer engagement with your brand starts with "smart" content. It's more than great writing, although that's a given. You need "cut through the clutter" images that jar the lethargic…
The Unconventional Guide to Content Writing vs. Copywriting
The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content…
Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day
Today I’m going to show you how one entrepreneur used The Skyscraper Technique to generate 17,584 unique visitors to a brand new blog. In one day. Oh, and he accomplished…
How to Create High Performing Landing Pages
Your landing pages are one hurdle short of a win: getting the client to download your White Paper or thinkpiece and harvesting their name and email in the process. Some do it…
How to Build Your Creative Confidence
David Kelley, the founder of the legendary design firm IDEO, gives a great talk about creative confidence and the moments when some of us lose this confidence, sometimes forever. As…
How to Create a Profitable Google AdWords Campaign (from Scratch)
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on…
HOW TO WRITE BLOG POSTS FASTER WITH A CHECKLIST OR A TEMPLATE
Recently I was wrapping up a blog post, trying to make sure I had all the t’s cross and and i’s dotted. I thought to myself, I really should make…