How to Be Authentic
Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug…
Copywriting
How to Create Content that Lives the Brand Promise
I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the…
The Marketer’s Pocket Guide to Writing Well
Writing well isn't easy for most people. But if you work in marketing, writing is an essential part of your job. To capture an audience, you must know how to…
10 Tools For Writing Copy That Converts
Is your landing page copy getting you the conversions you need? For most of us, writing copy doesn’t comes naturally, but it has to be emphasized because it can make…
How to Write the Perfect LinkedIn Invitation [Template]
Imagine you're at a networking event. You're milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Oh! Is that the woman who wrote…
7 Secrets to Improve Your Copywriting Skills
Rhonda Chapman has done something many of you dream about: she’s given up the day job and is starting out as a copywriter. We’ll be following her progress over the…
Here’s How Shane Snow (Founder of Contently) Writes
If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories…
How to Attract Your Target Reader With These Language Tips and Tricks
I know that you know it’s really important to have an attention-grabbing headline. It attracts traffic and readers. However, traffic just for traffic’s sake won’t deliver your target audience. And…
You Don’t Have to be a Genius to Master Internet Marketing
Something tells us you’re just … well … smarterthan most people looking to market online. You’re not interested in lame “get rich quick” schemes. You’re not looking for a magical…
The Five Must-Have Traits of an Optimized Business Blog
If you've been following the rise of content marketing, you know that it can be a bit of a roller coaster. One minute "content is king," and the next minute…
Copywriting 101: How to Craft Compelling Copy
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people…
3 Types of Editorial Calendar to Manage Your Business Blog
This is a guest post by Sarah Arrow, and is part of her 30 Day Blogging Challenge. If you’re going to grow your blog, and publish content that your audience…