I know that you know it’s really important to have an attention-grabbing headline. It attracts traffic and readers. However, traffic just for traffic’s sake won’t deliver your target audience. And in the few seconds it takes a reader to scan your blog post or web page, they’ll decide whether to stick around and read it in detail or move on.
So how do you boost the likelihood of attracting and keeping your target audience on the page? It’s simple.
- Choose language your audience is familiar with.
- Tell stories your reader connects with.
- Describe (and solve) problems your potential customers deal with.
Now you know what you need to do to attract your target audience, but HOW do you do it?
Read on to find out.