9 Steps to Powerful Copywriting
Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore…
Copywriting
The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]
So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve…
20 Amazing Resources to Learn Copywriting
What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy,…
5 Essentials of a High Converting Copy
If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards.…
Why there’s no formula for writing your headlines
Had I introduced this particular piece with the header ‘Copywriters: better than unicorns and beards’ you may well be expecting a rather different read. Had I titled it ‘Cognitive consumer…
WHY YOUR COPYWRITING NEEDS TO MAINTAIN A CONSISTENT VOICE
You turn on the radio. You have no idea what song it is -- never heard it before in your life -- but you know exactly who it is. Why?…
Maximize Conversions with these Copywriting Must Dos
When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your…
How I Built My Successful B2B Copywriting Business
Hey, folks — Ed Gandia here from beautiful Delray Beach! I'm at Bootcamp this week (my first one since 2010!), and I wanted to share an idea that's been key…
Why Emotion-Based Writing is Crucial to Your Business Goals
Allow me to tell you two stories. One is about a person who — through tragic accident — had part of his brain destroyed, leading to revelatory advances in psychology…
10 Ways to Build Authority as an Online Writer
Picture the set of a late night talk show, circa 1983. Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the…
75 Resources for Writing Incredible Copy that Converts
Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails…
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately…