Wanna be a freelance copywriter? 4 questions to ask first…
Did you know Glenn is actually my biggest competitor when it comes to copywriter ranking on Google? We regularly wrestle for the top spot like two eager otters. So why…
Copywriting
Here’s How Jon Morrow Writes
Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed…
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of being on the other side…
The Key Element of 21st Century Persuasion
Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s…
This Simple Writing Technique Will Help You Overcome the Inertia of Perfectionism
When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Or maybe you can’t nail down your unique selling proposition that sets your…
3 Long-Form Copywriting Tricks You Should Steal
Long-form sales pages are ugly. Most businesses feel icky about the very prospect of landing their prize traffic on – shudder – long copy. It doesn’t seem to matter that…
How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait
No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. As Jessica Black, Marketing Manager at Contently, notes: “If…
6 Ways Direct-Response Copywriting Can Improve Your Content Marketing Efforts
Today’s world is a world of content. Consumers want content – content that entertains, that amuses and that educates and adds value to them. For this reason, content marketing is…
The Perfect Illustration for Anyone Who Wants to Write Great Copy
A good story begins with a character in conflict, amplifies that conflict so life is miserable, and then ends with a resolution … Even if that means a happy ending…
Tools for writing: Microsoft Surface Pro 3 first impressions
Microsoft’s Surface Pro 3 is an important device for its maker: a showcase for Windows 8.1, a role model for other OEMs (original equipment manufacturer) and, finally, a source of…
My first year as a freelance copywriter
How I got started and what I’ve learned We always love to hear how our fellow copywriters got started. There’s something comforting in knowing they’ve shared the same ups and…
Affiliate Marketing Newbie: How Do I Get Traffic To My Site By Writing Online Articles??
I have learnt that there are many creative ways to increase traffic to my website. As long as I am creating good, original content, I should see a natural increase…